Las Maestras

Autor Hugh MacLeod
Año 2004
Idioma English
Páginas 49
+info http://changethis.com
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So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years:
1. Ignore everybody.
The more original your idea is, the less good advice other people will be able to give you. When I first [...]

Autor Lay C. Levinson
Año 2004
Idioma English
Páginas 48
+info http://www.changethis.com
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The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 examples of unusual, quirky, and downright effective ways you can catch people’s attention. Marketing your business or yourself doesn’t have to boring, and if you’re a guerrilla marketer, it better not be! You’re guaranteed to [...]

Autor Shayne Bowman y Chris Willis
Año 2004
Idioma English
Páginas 66
+info http://www.hypergene.net
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There are three ways to look at how society is informed. The first is that people are gullible and will read, listen to, or watch just about anything. The second is that most people require an informed intermediary to tell them what is [...]

Autor Chris Anderson
Año 2004
Idioma English
Páginas 30
+info http://www.longtail.com
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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the [...]