Las Maestras

Autor Hugh MacLeod Año 2004 Idioma English Páginas 49 +info http://changethis.com Descargar aquí So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years: 1. Ignore everybody. The more original your idea is, the less good advice other people will be able [...]

Autor Lay C. Levinson Año 2004 Idioma English Páginas 48 +info http://www.changethis.com Descargar aquí The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 examples of unusual, quirky, and downright effective ways you can catch people’s attention. Marketing your business or yourself doesn’t have to boring, and if you’re a guerrilla marketer, it better not [...]

Autor Shayne Bowman y Chris Willis Año 2004 Idioma English Páginas 66 +info http://www.hypergene.net Descargar aquí There are three ways to look at how society is informed. The first is that people are gullible and will read, listen to, or watch just about anything. The second is that most people require an informed intermediary to [...]

Autor Chris Anderson Año 2004 Idioma English Páginas 30 +info http://www.longtail.com Descargar aquí The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number [...]

Autores Lorenzo Sánchez, Ignacio Megías y Elena Rodríguez Año 2004 Idioma Español Páginas 152 +info http://www.fad.es Descargar aquí Jóvenes y publicidad ayudará a una visión más comprensiva de un elemento enormemente importante en la cultura juvenil. Después del análisis de la relación entre los medios de comunicación, los videojuegos, las relaciones grupales, la música y [...]