Autor Brian Solis
(Requiere un pequeño registro previo)
Blogger relations is a popular topic of discussion these days, not just on the blogosphere, but within the HR departments of PR agencies and businesses alike. It’s something new and perceived to require a very different skill set than most PR and communications professionals possess.
Therefore new job positions are opening up in an attempt to hire people who understand the art of blogger relations and, if that doesn’t work, hire anyone who blogs – regardless of industry and communications experience. After all, if you blog, then you must understand company value propositions, marketing, customer relations, and ultimately why all of this matters to the people you’re trying to reach right?
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet.
Because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly), practitioners who learned based on the old rules have been equally slow to change. In fact, most old-school experts have refused to change altogether. It is time to step it up and consider the promise Web 2.0 public relations holds.
PR 2.0 is here to stay. That’s why we care and why we won’t let go. SHIFT wants to be ahead of the game and participate in the future, not lag behind. That’s why we hope you’ll get excited – like some of us. No, we don’t understand it all and yes, PR 2.0 moves fast and it’s hard to keep up – especially when you have clients breathing down your neck.
That’s why this tutorial will make your life easier – it helps you manage and organize your daily news sources, it supplies you with the tools to search and find social media relevant to your clients and it provides you with insight on how to use social media to your advantage. Simply put: it will empower you to become a more knowledgeable and, at the same time, more cutting-edge PR professional. So dig in!