Autor Manuel A. Alonso
En el marketing digital hay unas cien herramientas distintas y no todas son adecuadas para todos los sectores ni compañías.
La base del éxito consiste en combinar las herramientas de marketing tradicionales con las nuevas online, desarrollando un plan de e-marketing ajustado a las necesidades y características concretas de su empresa, plan que esté preparado para encajar con sus acciones de potenciación de la venta para conseguir los objetivos presupuestados.
Search engine optimisation – commonly abbreviated to SEO – is the process whereby a
web site, or more specifically a web page or document, is constructed or amended in such
a way as to improve its placement in the search engine results pages or SERPs. Search
engine optimisation should not be seen as an end in itself. It is a function that should be
undertaken to improve the overall commercial performance of a web site.
This article is offered as a resource to help individuals, organizations and companies inexperienced with search engine optimization learn the basics of how the service and process operates. It is our goal to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational and non-profit organizations benefit from being listed in the major search engines.
The majority of today’s “traditional” marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio and TV. For lead generation, they use direct mail, cold calls and email blasts. These methods may have worked in the past; however, by using tools like TIVO/DVR, email spam‐blockers and caller ID, consumers block messages they don’t want. People now control how they consume media and what messages they care to hear.
But all is not lost! Consumers still want to learn about the best products and services for their needs. The key is they want to find this information on their own, most often by using the Internet. For example, someone might peruse the blogosphere to read first‐hand experiences with a particular product. Maybe that person will also search for reviews online or engage with others in social media to learn other views and opinions.