Herramientas de Marketing Digital en web 2.0
Autor Manuel A. Alonso
Año 2009
Idioma Español
Páginas 42
+info http://multimedia.ie.edu
En el marketing digital hay unas cien herramientas distintas y no todas son adecuadas para todos los sectores ni compañías.
La base del éxito consiste en combinar las herramientas de marketing tradicionales con las nuevas online, desarrollando un plan de e-marketing ajustado a las necesidades y características concretas de su empresa, plan que esté preparado para encajar con sus acciones de potenciación de la venta para conseguir los objetivos presupuestados.
Regulación Legal del Web 2.0. Acciones de Marketing y Redes Sociales
Coordina IAB España y Riestra Abogados
Año 2009
Idioma Español
Páginas 72
+info http://iabspain.net
El estudio “Regulación legal del web 2.0. Acciones de marketing y redes sociales” es una herramienta de información legal imprescindible para todas aquéllas empresas que desarrollan acciones de comunicación en el entorno 2.0, dando cuenta de todos los elementos legales esenciales que forman parte de uno de los principales debates de la actualidad del sector de Internet.
El documento desarrolla todos los aspectos relativos al registro y a los códigos de conducta de los usuarios en el entorno 2.0, sus derechos de imagen y la propiedad intelectual e industrial de los contenidos que aportan. Además, en función de la Ley 34/2002, de 11 de julio, de Servicios de la Sociedad de la Información y de Comercio Electrónico, el documento examina los aspectos y requisitos fundamentales de las comunicaciones comerciales por medios electrónicos.
The Basics of Search Engine Optimisation (SEO)
Search engine optimisation – commonly abbreviated to SEO – is the process whereby a
web site, or more specifically a web page or document, is constructed or amended in such
a way as to improve its placement in the search engine results pages or SERPs. Search
engine optimisation should not be seen as an end in itself. It is a function that should be
undertaken to improve the overall commercial performance of a web site.
What are you doing?
Coordina Dirk Dupon
Año 2009
Idioma English
Páginas 29
+info http://www.socialmediatoday.com
Descargar aquí
The purpose of this Ebook is to let people who use Twitter on a daily base share their stories with you.
You may discover some new ideas here to market your business with Twitter. Or even make new friends for life… anything is possible… I hope you will enjoy reading how “Twitterers” communicate with people all over the world, build new partnerships, and how you too can benefit from their knowledge. Share your experience. Help others who ask advice. Because that is what Twitter is all about. Making the world a smaller and fun place.
Beginner’s Guide to SEO
Coordina SEOmoz
Año 2006
Idioma English
Páginas 3
+info http://www.seomoz.org
Descargar aquí
This article is offered as a resource to help individuals, organizations and companies inexperienced with search engine optimization learn the basics of how the service and process operates. It is our goal to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational and non-profit organizations benefit from being listed in the major search engines.
How to use twitter for business “A Beginner’s Guide”
Coordina Hubspot
Año 2009
Idioma English
Páginas 25
+info http://www.hubspot.com
Descargar aquí
The majority of today’s “traditional” marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio and TV. For lead generation, they use direct mail, cold calls and email blasts. These methods may have worked in the past; however, by using tools like TIVO/DVR, email spam‐blockers and caller ID, consumers block messages they don’t want. People now control how they consume media and what messages they care to hear.
But all is not lost! Consumers still want to learn about the best products and services for their needs. The key is they want to find this information on their own, most often by using the Internet. For example, someone might peruse the blogosphere to read first‐hand experiences with a particular product. Maybe that person will also search for reviews online or engage with others in social media to learn other views and opinions.
