A Teenager’s brand experience
Coordina Habbo Hotel
Año 2010
Idioma English
Páginas 18
+info http://www.habbo.es
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Habbo Hotel, the worlds largest virtual community for teens, discovers that brand friending for teenagers online is a powerful way to build brand advocacy.
Brands play a key part in how teenagers define their interests and beliefs and it seems this association is just as strong online as it is offline. Today’s teenagers don’t differentiate between the online and offline worlds and brands that engage and involve teens are just as likely to form a part of their digital persona, as they are a part of their real life identity.
Rockstar Personal Branding
Autor Skellie
Año 2008
Idioma English
Páginas 28
+info http://rockablepress.com
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Personal branding isn’t very different than product branding, except that the entity being branded is you. Just like Nike uses its brand to attach a certain personality and uniqueness to the shoes it sells, your personal brand is made up of the qualities and unique traits you relay about yourself. Your personal brand represents the way you want other people to think about you.
Personal branding hinges on perception and the stories you tell about yourself: the things you emphasize and the things you don’t. Does personal branding involve lying? It shouldn’t. More than that, it shouldn’t have to. You don’t need to be a rockstar to build an extraordinary personal brand.
The Small Picture
Autor Mark Smiciklas
Año 2008
Idioma English
Páginas 18
+info http://intersectionconsulting.com
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A Visual Guide to Marketing and Management Ideas for Small Business. Content: Steps to Brand Greatness, Brand Differentiation, eDNA, Marketing Touch Points, Website Components, Word of Mouth, Effective Website Content, Right People on the Bus, Online Marketing Basics, Staff Retention Ideas, Small Business Coaching, Is Anybody Home, Email Marketing, Using FREE To Build Your Brand.
Marketing in 2010
Autora Valeria Maltoni
Año 2009
Idioma English
Páginas 36
+info http://conversationagent.com
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When we talk about brand awareness, consciously or not, we correlate “brand” with one specific phase in the marketing funnel. Many have defined brand as a set of expectations and experiences.
Brand impact in valuation has been a challenging, but not impossible, feat to measure. It’s a mixture of qualitative and quantitative data collected about the brand’s public profile, its present role in creating demand, and its future strength as an asset.
Anti-Hacker Toolkit 3rd Edition
Book Details
Author:Mike Shema,Chris Davis
No of Pages: 800 pages
Press: McGraw-Hill Osborne Media;
Edition:3 edition
Dated:February 9, 2006
Language: English
ISBN-10: 0072262877
ISBN-13: 978-0072262872
Book Description
Explains how to configure and use these and other key tools:
* MULTIFUNCTIONAL UTILITIES: Netcat, Cryptcat, Sbd
* PORT SCANNERS: Nmap, THC-Amap,IPEye
* EMULATORS: VMware, Virtual PC, Gnoppix, Cygwin
* ENUMERATORS: Samba, Winfingerprint, PsTools, HFNetChk
* WEB HACKING APPLICATIONS: Nikto, LibWhisker, Paros, Burp
* PASSWORD CRACKERS AND BRUTE-FORCE TOOLS: John the Ripper, LophtCrack, THC-Hydra, PwDump
* WAR DIALERS: ToneLoc, THC-Scan
* HOST HARDENING APPLICATIONS: Clamav, Titan, Msec
* BACKDOORS AND REMOTE ACCESS: VNC, Netbus, Back Orifice, SubSeven, Loki, Knark
* AUDITING TOOLS: Flawfinder, RATS, Nessus, STAT, Tripwire
* PORT REDIRECTERS: Datapipe, FPipe, WinRelay
* SNIFFERS: BUTTSniffer, WinDump, Ethereal, Dsniff, Snort
* WIRELESS TOOLS: NetSlumber, TCPsic, ICMpsic, Iptest
* FORENSIC UTILITIES: dd, EnCase, Sleuth Kit, Vnode, WinHex
Download Links
http://rapidshare.com/files/4186416/Anti-Hacker.Toolkit.Third.Edition.rar
